Outlaw Logic

In 2018 I started a business with Acrylic artist Jed Dorsey and his wife Renae. Since then AU has blossomed into the best place in the world to learn how to paint. Nowhere else can you find the same level of encouragement, community and instruction. My work with AU includes:

Video production for advertisements, painting lessons, social media posts, and more
Overall marketing strategy
Management
Livestream production and live event planning

About Acrylic University

In late 2018 I started an online business with Acrylic artist Jed Dorsey and his wife Renae Dorsey. The mission statement was simple but powerful.

Bring beauty to the world by helping artists flourish.

Since then, Acrylic University has become the best place in the world to learn how to paint, hands down. Nowhere else can you find the same quality of instruction, community and encouragement for the price. We're just getting started.

Our membership has over 1,300 paying members and our free masterclasses continue to reach, inspire and bring life to thousands of artists every year. My work at AU includes:

Overall marketing and business strategy
Video production and pre-production for advertisements, promo images, social media posts, instructional lessons and more
Live stream production and live event planning
Creating scalability by standardizing processes at Acrylic University
Managing artists and a marketing team to achieve the goals of the business
Social media management and marketing

Below you can find a small portion of the video work that I've created during my time at Acrylic University

The Acrylic University Launch Trailer

In spring 2019, Jed and I traveled to San Francisco for a few days to shoot a trailer for the upcoming launch of Acrylic University.

From a marketing standpoint, the video fails on many levels! We knew nothing about marketing or business when we started this journey. Since then we've come a long way but I'm still proud of the video that started it all.

The Acrylic University Masterclass

Starting in summer 2021, Acrylic University started offering limited time 9-day LIVE classes to everyone and offering the membership to the students at the end for a limited time.

Our most recent class had over 10,000 participants and the class sessions were viewed over 40,000 times.